Resources

PODCASTS

Little-Bird-Marketing-Podcast

Are You Ready to Slay the Dragon?

 

by Fritz Grutzner with Priscilla McKinney | Little Bird Marketing Podcast
TWMPodcast

The Power of Emotion and Archetypal Stories in global brand strategy marketing campaigns

 

by Fritz Grutzner with Kathrin Bussmann | Worldly Marketer Podcast

ARTICLES & BOOKS

Using Archetypes to Build Strong Brands

QRCA-Views
It’s been proven through research that brands that tell a single archetypal story have a 66% higher Economic Value Added (EVA).

Why Storytelling Matters So Much

NonProfit-World
Connecting your brand’s purpose to a story your targets identify with is also very important in the nonprofit world.

How Internal Stories Build Your Brand

Brand-Quarterly
In today’s transparent world, your brand is no longer what you say it is, but rather who you are and how you act.

Tips and Traps for Marketing Your Business

Large-Tips-Traps
A book filled with marketing best practices that show you how to win over new customers and make existing customers more profitable.

BLOG