Company We Keep
Company We Keep
Are You Ready to Slay the Dragon?
by Fritz Grutzner with Priscilla McKinney | Little Bird Marketing Podcast
The Power of Emotion and Archetypal Stories in global brand strategy marketing campaigns
by Fritz Grutzner with Kathrin Bussmann | Worldly Marketer Podcast
ARTICLES & BOOKS
Using Archetypes to Build Strong Brands
It’s been proven through research that brands that tell a single archetypal story have a 66% higher Economic Value Added (EVA).
Why Storytelling Matters So Much
Connecting your brand’s purpose to a story your targets identify with is also very important in the nonprofit world.
How Internal Stories Build Your Brand
In today’s transparent world, your brand is no longer what you say it is, but rather who you are and how you act.
Tips and Traps for Marketing Your Business
A book filled with marketing best practices that show you how to win over new customers and make existing customers more profitable.
BUY THE BOOK
You’re Invited to Dream Big — Innovating In Our World
01 June, 2018
Brand Storytelling with Dogs and Sharks
25 May, 2018
Adidas and the Power of a Brand Story
16 May, 2018
Marketing in the Age of Artificial Intelligence
01 May, 2018
The Hidden DNA of Apple, Facebook, Google & Amazon
15 March, 2018
Finding Your Brand Purpose
26 February, 2018
What are you famous for?
19 February, 2018
Purpose-Driven Branding. With Cheese.
23 January, 2018
How to Fix Plumber’s Butt: The Duluth Trading Company Brand Story
09 January, 2018
How the Zipper Got Its Name: Four Elements of a Great Name
26 December, 2017
Kill The Elevator Speech
14 December, 2017
The Purpose of Advertising
04 December, 2017
Dirty Talk: “Clean vs. Dirty” and the Psychology of Bad Words
30 November, 2017
News from the Behavioral Sciences Front
16 November, 2017
7 Best Practices for Global Success
21 September, 2017
What Brands Can Learn from the Habits of Diligent Flossers
18 February, 2017
27 January, 2017
Is Your Brand Architecture a “House on the Rock”?
16 November, 2016
The Limits of Big Data in Market Research
05 May, 2016
Conservatives and Liberals Share the Same Human Values
29 October, 2014
Why do 35% of British Adults Sleep with a Teddy Bear?
18 March, 2013
Why the Buddha is Cool
04 March, 2013
The Brain is a Storyteller
18 February, 2013
Branding a College – Connect emotionally with students
07 May, 2012
The Power of Ritualistic Behaviors in Branding
05 May, 2012
What Brands can Learn from Summer Camps
29 July, 2010
Speaking in Code
11 March, 2010
How to Sell a Hot Tub
18 September, 2009
The Rational Alibi
12 June, 2009