How does water make us feel?

emotional insight deep dive


Delta Faucet had long been seen in the middle of the mass market faucet space—a regular guy among the Kohler’s and Moen’s of the world. It needed to find an insight and strategy that could evolve this brand story. Brandgarten helped the brand team discover the powerful transformative role that water plays in how we feel. It transforms us from “dirty to clean” and the right faucet helps us feel in control of this transformation. This story was unique in the category and distinct from other brands. It also helped celebrate the transformative innovations that filled the Delta new product pipeline. They weren’t selling faucets and showerheads, they were really selling
“transformational moments.”


Brandgarten’s work helped Delta understand its new story and the role the Delta brand played in the company’s three-brand portfolio. The new strategy guided the direction of their new product development and rallied employees behind the new direction to see what Delta can do.