Emotion is the missing element of most innovation processes. And storytelling is the best way to build emotion into your innovation. Learn how marketers are using storytelling to improve their innovation success.

We invite everyone to attend this conference at the Science Museum of Minnesota on June 14-15, where Fritz will present Storytelling: Bringing Emotion to your Innovation.

 

Fritz Grutzner is president and founder of Brandgarten, a research and strategy firm that helps brands tell meaningful stories. He can be reached at fgrutzner@brandgarten.com.